The Carphone Warehouse has just signed an amazing sponsor deal with the one of the most popular talent series on TV X Factor. The deal between Carphone Warehouse and X Factor is a 3 year contract. This amazing new contract deal will mean that the Carphone Warehouse will be sponsoring all the episodes, repeats and all the spin off shows of the talent show.

X Factor starts this summer, the sponsor before was Nokia, Nokia sponsored the first 3 shows. Carphone Warehouse was sponsoring reality TV show Big Brother but ended the deal after the controversy Shilpa Shetty racism row. Mark Rosenegk who is ITV’s customer relations sponsorship and branded content controller said “We are extremely excited about working with The Carphone Warehouse on our biggest entertainment format.

Source – Mobile News