Sony Ericsson are going all out today after revealing more products, this time it is focusing on next-gen Bluetooth headsets. The names of the headsets are Sony Ericsson HBH-PV715, HBH-PV-720 and HBH-PV740.

So what have these new innovative headsets got to offer and will they pack a punch in the Bluetooth world. The Sony Ericsson HBH-PV-715 is branded Practical, yet stylish, the Sony Ericsson HBH-PV-720 is said to be Sophisticated and fashionable and the Sony Ericsson HBH-PV-740 is marked down as Professional and business-oriented. Please read the full press release below for more details and specs.

The Official Press Release:
17 June 2008 The new Sony Ericsson Bluetoothâ„¢ headsets HBH-PV715, 720 and 740 represent the next generation of Bluetoothâ„¢ accessories — high performance headsets that are stylish, practical and versitile, whatever your needs. Building on its long history in developing Bluetoothâ„¢, Sony Ericsson has used its own development site in the Netherlands to ensure it brings its most innovative Bluetoothâ„¢ headsets to date to the market. Singapore, 17 June 2008 – Whether practicality, design or size is important, this new range unveiled today has something for everyone. The new Bluetoothâ„¢ family includes Sony Ericsson’s best performance headsets to date placing them at the very top of the market in terms of standby and talk time and also introducing a new Sony Ericsson form factor that is very small and light.

Jacob Sten, Head of the Accessories Division at Sony Ericsson, said: “These three models are the most innovative headsets that Sony Ericsson has ever produced and they really stand out from the competition. We understand that users need to keep in contact while on the move, and now they can do so incredibly easily with this range of headsets that suits any lifestyle.” Available in two colours and in a soft design, the HBH-PV-715 is a practical and stylish wireless headset for your everyday life. Perfect for those who want a no-fuss headset, the HBH-PV-715 produces 10 hours of talk time with an impressive 700 hours standby.

For the fashion conscious who want a sophisticated headset that stands out, the HBH-PV-720 is a must have. Available with three Style up covers, removable ear hooks and attached to a black metal necklace, this headset is for those who want to combine flexibility with an edgy street style. To maximise comfort, the ear hooks on this headset are removable and available in different sizes. The HBH-PV-720 has 11 hours talk time and 800 hours standby. The more career minded among us may invest in the metal HBH-PV740, a new exclusive and complete headset kit for the business user. With 11 hour talk time and two carrying solutions, this professional wireless headset kit for your working day also includes a headset desk stand and a USB charger that will allow you to charge your headset while working. It also has a display with battery indication. Of course all the headsets have the benefits of wireless call handling and the ability for the user to free their hands while out in the car, office, at home or shopping.

HBH-PV-720 will all be available in selected markets from Q3 2008. HBH-PV 715 and HBH-PV-740 will be available in selected markets from Q4 2008

Sony Ericsson HBH-PV-715:
For everyday life, you need a wireless headset that is practical as well as stylish. It is comfortable, simple to use and makes it easier to stay in touch and organized.
– Good value for money
– 11 h talk time/ 800h stand by so it is ready to use at any time
– Removable ear hook
– Auto-pairing for easy set-up
– DSP and automatic volume adjustment for clear sound in every environment
– Bluetooth 2.0 + EDR for a stable and reliable connection
– Available in either black or white

Sony Ericsson HBH-PV-720:
This compact, stylish and versatile headset will even appeal to the most street-wise and image-conscious.
– 11 h talk time and 800 h stand by
– 3 elegant Style-upâ„¢ covers with black and silver patterns
– Autopairing
– DSP and automatic volume adjustment
– Bluetooth 2.0 + EDR for a clear sound and reliable connection in every environment
– Removable ear hooks
– Black necklace

Sony Ericsson HBH-PV-740:
This exclusive and complete headset offers the busy business person an unrivalled set of features that make the working day easier.
– 11 h talk time/800 h stand by
– Convenient sliver necklace carrying solution
– Headset desk stand and USB charger
– Status display for battery and connection indication
– Removable ear-hooks
– Autopairing for easy set-up
– DSP and automatic volume adjustment
– Bluetooth 2.0 + EDR for a stable and reliable connection

Source — More Details (Pdf)