This year the X Factor talent show is being sponsored by Carphone Warehouse, who takes over from previous sponsors Nokia.

Carphone Warehouse has adopted a cartoon visual style which is carried though all the in/outs on commercial breaks and online properties of the X Factor.

Obviously Carphone Warehouse taking over sponsorship of the X Factor is ideal as its just the type of demographic that they want in their high street stores mobile phones and contracts.

So maybe just be prepared to see some flashy offers emblazoned with X factor logos and content coming out of the Carphone Warehouse.

Source — intomobile