The Royal British Legion Poppy Appeal goes mobile

The Poppy Download returns this year ready for this year’s Poppy Appeal and The Royal British Legion has chosen Tanla Mobile to run the mobile phone campaign for their Poppy Appeal 2008.

Poppy Downloads enables the public arena to make donations via their mobile phone in exchange anyone doing so receives a poppy for their mobile phone wallpaper.

For the first time The Royal British Legion will include a short code number on their nationwide campaign poster and invites members of the public to text ‘POPPY’ to 80848 to make their $1.50 donation. Alternatively up to £10 donations can be submitted by Payforit by visiting the 3 website, the Vodafone website or www.poppy.org.

Source — neondrum

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