Fashion, art, music and design are all part of a Nokia smartphone, and just so you can get it officially we have a video of May Bickley, who is a design manager within Nokia Design to ley you know what’s going on.

In the video, Mat outlines his role, how trends in art, movies, design and fashion make a Nokia mobile phone stand out, and a major line is how their research shows that“people express themselves through the things that they own.”

In the future Nokia Design will focus on “digital experience” while at present they are attempting to create an “emotional connection with material objects of desire.” Whatever that means, anyway check out the video below.