Mobile phone manufacturers mobile applications stores such as the Apple iTunes App Store, BlackBerry App World, Nokia Ovi Store and the like have been grabbing a great deal of attention lately.

But manufacturers aren’t the only ones with content decks as carriers have their own as well, which carrier branded feature phones get exposed to virtually every time the user opens the browser.

AT&T has now taken a big step by introducing their Apps Beta program where developers can submit applications to AT&T and may gain approval to be in the Apps Beta portal. AT&T will be actively marketing the AT&T Apps Beta program to subscribers and you can sign up as of now.