A study commissioned by Research In Motion via Forester Consulting has shown why and how organisations across Europe are mobilising enterprise apps such as Customer Relationship Management with a view to gaining a competitive advantage states a report by wireless.sys-con.com.

The study was based on 1000 IT and business decision makers from various companies in the UK, France, Germany, Spain and Italy, and the results show the top 2 reasons are improved sales and improved employee productivity.

The study identified 5 main benefits for mobilising Customer Relationship Management, which are… reduced CRM costs…improved business process efficiency…increased customer satisfaction…improved customer experience…and improved productivity of front-line personnel