So just how is Apple going to keep the iPhone ahead of the game in the smartphone wars? Well according to an article on internet news, Apple will be expanding internationally, packing in software that has a “wow factor,” adding further functionality, and lowering prices.

Apparently this info comes via Oppenheimer & Co analyst, Yair Reiner, who told them this is what top Apple execs told him in a recent meeting, although Apple was as usual tight-lipped on any real details.

One thing Apple did say though was any iPhone they put out there would be a software centric device. Therefore, Reiner interprets this as any future iPhones will incorporate comprehensive features sets.