Sony Ericsson is gearing up to launch its flagship Sony Ericsson W995 Walkman, and will be backed by a £4.5 million campaign according to an article on itproportal.

The Sony Ericsson W995 Walkman features an 8.1 megapixel camera with LED flash and face recognition, quad-band GSM, 2.6 inch display, 3G, A-GPS, WiFi, built-in stand, 3.5mm jack, and come including 60 “complimentary independent films” per year along with access to BBC iPlayer.

The Sony Ericsson W995 Walkman will launch carrying an RRP of £399 SIM-free, although the W995 is also on O2 for £329 on PAYG.