A nice few intriguing features have appeared on the new media platform iTunes 9, which lead us to think that the Cupertino company isn’t ignoring the possible threat being posed by Spotify, Rhapsody or any other web based streaming services.

The massive 89MB download has the ability for social networkers to market their favourite music TV and film programmes on sites like Facebook and Twitter directly from the iTunes application.

Genius Mixes also allows you to create your own personalized ad free radio channels based on the music that you have stored in your iTunes library. Very similar to Scrobbling, which is an automatic track logging system by Last.fm. You will also be able to share the content that you ‘own’ across multiple computers in your home or domain. To find out more visit itproportal.com

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