Which is cooler, an iPhone or an Aston Martin? Well apparently it is the Apple iPhone as the iPhone has knocked off the James Bond motor from the top place as Britain’s coolest brand reports The Telegraph.

In fact, Apple grabbed 3 of the top 5 places with the iPhone, the iPod and Apple itself, and the iPhone pushed the James Bond Aston Martin back into second place.

Apple took the number 3 place with the iPhone at number 1 and the iPod sitting at number 4 followed by Nintendo as 5, YouTube as 6, BlackBerry at 7, Google at 8, Bang & Olugsen and 9 and the PlayStation take tenth position.