Not too long ago the phone manufacturer HTC wasn’t that big a name in the mobile arena, but then HTC decided to become a serious contender and establish themselves as a major mobile phone maker such as Samsung and Nokia reports moconews.

Now HTC is making a play for the mainstream mobile phone market and pushing out a multi-million marketing blitz to make sure they become a household name in the mobile world over the next 6 months.

The marketing plan is called YOU and if or when successful, the HTC brand will be in front of 95% of adult mobile phone owners before Christmas. Furthermore, in the top ten markets, consumers will be targeted by buses, billboards and other outdoor campaigns; for more hit up the link.