HTC have their eye on becoming a global leader in the mobile phone arena and to this end they have now rolled out their YOU advertising campaign in 20 countries across the globe reports an article over on itproportal.

This new HTC YOU campaign is aimed at positioning HTC in the high quality segment of the mobile phone world and carried the tagline…”You don’t need to get a phone. You need a phone that gets you.”

The YOU campaign is an attempt by HTC to shore up their worldwide profile, and apparently analysts are considering the campaign as part of HTC’s strategy to garner the same worldwide recognition as the likes of Nokia, Samsung and LG within the smartphone market.