02 to bundle home phone calls with broadband from Â£17 per month
Mobile phone company 02 is about to go full circle and challenge its former owner BT in the 9 billion a year landline market.
As Britain’s largest mobile network, owned by the Spanish company Telefonica, 02 plans to bundle home phone calls together with broadband packages from just Â£17 per month.
The move comes just over eight years after BT sold its mobile business which was at the time called Cellnet. The timing couldn’t be at a worse time for BT which has been struggling to carve out a very new business model after missing out on the mobile explosion.
02 claims that it will undercut similar phone call and broadband packages from BT by around Â£12 per month. Something that will be well received by customers is the fact that it will check that customers are not paying for download speeds that they cannot receive. It isn’t just BT that will be feeling hot under the collar as Virgin, Carphone Warehouse, Sky and Orange are all desperately trying to persuade customers to purchase their phone, internet and TV services from one place. Source – mirror.co.uk