iPhone 4 on O2 Means Scrapped Unlimited Data
With the arrival of the new iPhone 4 it appears its release heralds a change in customers getting unlimited data allowance. The exclusive iPhone 4 carrier in the US AT&T has essentially scrapped unlimited data with their new tiered pricing and now it appears here in the UK O2 is following the same direction.
According to an article over on Mobile Today, O2 is to scrap unlimited data for upgrading and new customers at of the 24th of June, the day the new iPhone 4 is released.
Apparently O2 has said that based on current usage patterns, 97 percent of O2 customers wouldn’t have to purchase extra data allowances due to the lowest bundle of 500MB delivers a minimum of 2 to 5 times the average usage of an O2 customer.
According to Jonathan Earle, head of consumer mobile for O2, as of July 1st, O2 will send texts to their customers providing information of their data usage along with when they have reached their limit. Earle also said “This won’t make a difference to the vast majority of customers as most of them use under 500Mb.”