Findthebest.com Launches New UI with Smart Ratings & More
Findthebest.com can be though of a decision or comparison engine and makes it’s comparisons through a human curated data-driven process. Today, FTB is moving forward with the total redesign of their site.
Instead of a lot of rows that make it difficult to assess on everything from smartphones to antivirus software, they now create “smart ratings” that are intuitive, color-cued representations of expert opinions and statistical data.
The site has been experiencing tremendous growth after raising 6 million dollars from Kleiner Perkins over the last couple years. The companies’ founder, Kevin O’Connor was the former founder of DoubleClick, which was acquired by Google for 3 billion dollars.
Check out this comparison of smartphones, to get an idea of what the new interface and the smart ratings are all about.