2013 Cadillac XTS owners iPad launch strategy

Cadillac wants new owners of their 2013 Cadillac XTS sedan to know all about the range of new tech incorporated in their largest sedan, and as such are supplying owners of the 2013 XTS with an Apple iPad, due to when a customer drives away with the XTS there is a king of 90-day ‘black hole’ where the owner has no contact with the dealer, and their owner education program incorporating the iOS slate aims to change that.

According to the guys over at Wired, Cadillac has said they are rolling out a series of online dealership based educational initiatives starting with General Motors hiring 25 connected dealer specialists to speed up on the XTS range of infotainment and safety systems.

Furthermore, Cadillac is setting up a call centre dedicated to CUE education, and apparently this is where the Apple iPad comes into play. The iOS slate given to XTS customers is preloaded with MyCadillac, OnStar RemoteLink, and an application that simulates the CUE experience so customers can get familiarised with the infotainment system.

The head of customer experience for Cadillac, Mark Harland says they need to think about helping owners with a learning curve, as even if you get a walkthrough at the dealership, you often forget about some of the features, and they would like customers to learn about CUE in their own time.

Harland also says that this new strategy is expected to filter down throughout the ranks of Cadillac products in the very near future.

We have a quick video of the CUE app working on the iPad for your viewing consideration below that shows you how it all works, and the Cadillac CUE iOS app is available to download as a free app from iTunes.

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