New figures are out regarding the mobile subscriber market share in the U.S. and as always it’s interesting to particularly look at the Android vs. iPhone market share. In the quarter ending in July 2012, Google’s Android share stood at 52.2% against Apple’s 33.4% with both gaining ground although Apple’s share increase was slightly higher. Read on for much more about smartphone platform share, OEM share and mobile content usage.
Starting with smartphone platform share, figures are compared from the share at the three months average ending in April 2012 and then the three months ending in July 2012. At the end of July Google’s Android share of the market was up to 52.5%, a rise of 1.4% on the previous quarter while Apple’s share was 33.4%, a rise of 2% on the previous quarter. The other three smartphone platforms all saw a slight drop in market share. RIM now has 9.5% market share, down 2.1%, Microsoft’s share is now 3.6%, down 0.4% and the Symbian share in the market is on a lowly 0.8%, down 0.5%.
As far as OEM market share goes Samsung is at the top of the tree for top handset manufacturer. For the quarter ending in July 25.6% of U.S. mobile subscribers chose a Samsung device while LG came in second on 18.4%. Apple came next on 16.3% whilst Motorola had 11.2% of the market share and HTC took a 6.4% share. Samsung’s OEM market share was slightly down on the April quarter by 0.3% while the manufacturer that gained the most share was Apple, rising by 1.9%.
Turning our attention to mobile content usage the most popular use was sending text messages to another mobile. The end of July quarter showed 76% of mobile subscribers used text messaging, up 1.5% from the April quarter. The next highest usage was using downloaded apps with 52.6% of mobile subscribers doing this, up 2.4% from the previous quarter. The area of mobile content usage which gained the most for the July quarter was listening to music with 28.3% of subscribers doing so, up 2.5% from the April quarter. The are that gained the least was playing games with 33.8% saying they do so for the July quarter, as opposed to 33.1% for the April quarter, a rise of 0.7%.
These figures all come from the comScore MobileLens service surveying more than 30,000 US mobile subscribers. It will certainly be hugely interesting to see these figures at the end of the next quarter after the implications of the recent Apple victory over Samsung in patent litigation sink in. We spoke recently about how some manufacturers may seek Android alternatives as Apple is now seeking to ban some Samsung Android devices from sale and the next quarter figures should give some indication of just how big the impact of this will be.
Let us have your thoughts on the most recent Android vs iPhone market share figures. Do you think Apple will have gained more next time around following its win against Samsung and also the fact that the iPhone 5 is expected to be released later this month? Maybe you think the big winner will be Microsoft and its Windows Phone operating system? Let us know by sending your comments.