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New Surface Pro 2 and RT price importance

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It was nice to see Steve Ballmer admit the mistakes Microsoft made with the Surface Pro and RT, something you don’t hear often from a company CEO, although we still can’t help feeling as though he is steering the company in the wrong direction, although this is something we do not want to get into right now.

Even though Ballmer admits errors had been made with their Surface devices and that sales were far less than they had anticipated, Microsoft is still committed to future Surface tablets, or whatever you wish to call them. You might think they are mad to do so, but it is silly giving up after just one try, and the Pro is still a decent device, it just needs a few of the issues ironed out.

How can Microsoft make a Success of the Surface Pro 2 and the Surface RT 2nd Generation? There are several ways in which they can do this, but the first for both has to be the price, as the new Surface Pro 2 and RT price is of great importance, so Microsoft needs to get this correct from the start.

Having such a high price from the start alienates potential buyers, and the recent round of Surface RT price drops is proof that Microsoft got it wrong, and has had to introduce these reductions out of our desperation.

It was not only the price that hurt the Surface RT, or even the Pro for that matter, as the staggered release was the wrong decision and so we believe Microsoft will not make this same mistake again. Motorola will find out the hard way that doing this is wrong, because the Moto X is a US only release, although they did say they will release a different handset from the Moto X range for other countries at a later date. What this handset will be and when it will be released is anyone’s guess, but it is clear consumers are not happy with this decision.

We don’t expect to see these new range of Microsoft Surface devices released until early next year, because releasing them too close to the iPad 5 and iPad mini 2 release would not be in their best interest, although releasing them just after the Holiday Season would not be a good idea either.

How much would you expect to pay for the Surface RT and Pro 2, and when are they likely to be released?

Comments

7 thoughts on “New Surface Pro 2 and RT price importance”

  1. Reply
    Del D says:

    If the Surface RT2 provides greater processing power, and releases some of the restrictions it will be an excellent device. As for price I would pay upto $450.

  2. Reply
    Justin Geerdes says:

    I want a pro but I will not be paying more than $750.. And I want the keyboard for no more than $800 bundled

  3. Reply
    Retired Navy Craig says:

    I am so tired of the Surface Pro bashing. I am a director level management person at a fortune 10 company (it’s not Microsoft) and replaced my iPad and my Laptop computer, a brand new Latitude E6530. I have turned them on one time to make sure it starts up. I purchased a Dynadock from Toshiba and drive 2 external 21″ monitors. I have all of my movies and music on micro-SD cards.
    Great job Microsoft on a first generation platform.

    1. Reply
      Taf Khan says:

      Great if the price is not an issue. I have thought about buying the pro to replace the ageing laptop and in addition to the 3rd gen iPad. I honestly believe the pro would get used in addition to the iPad, but it all comes down to the price. For higher sales numbers the price point is vital. The RT price was never really that bad, now even better, however it lacks the supporting apps.

  4. Reply
    MoogleMog says:

    In addition to pricing Microsoft also needs to work on their advertisements, the Surface Pro has had the worst marketing campaign I’ve seen in recent years. Not only does it fail to highlight the product’s most important features but it also sends the public mixed messages on what the device can do. To make matters worse the vast majority of reviews compare it with the iPad when instead the Pro should be compared to the MacBook Air since it’s really an ultrabook in a tablet form factor.

  5. Reply
    kentme says:

    Microsoft cant compete with its OEMs therefore there will be no price reduction unless in cases like this where they have lots of inventory they would like to get rid of before new version

  6. Reply
    bountybunker says:

    I hope the price is right too. With the cheaper baytrail tablets that the OEMs are bringing out along with surface 2, the surface pro is no longer solely carrying the full fat OS flag. Hopefully Microsoft realises this and prices it accordingly as choice tends to negate privilege.

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