This year saw the release of two new iPhone models by Apple for the first time but the future could bring faster updates to the line, and the iPhone 6 release could see the company provide the iPhone 7 in the same year.
It is being reported that the iPhone 6 release could come faster and the company could offer multiple iPhone launches in the same year according to a note sent to investors after a meeting with Tim Cook and Peter Oppenheimer.
Morgan Stanley analyst, Katy Huberty had a meeting with the CEO and CFO of Apple and has led her to believe that the stage is set for faster updates to the iPhone line. Normally analysts talk to sources in the supply chain to reach their predictions but this latest one comes after the meeting with the Apple big guns.
She notes that the company is now ready for “multiple refreshes per year” of the smartphone line up but doesn’t go as far as quoting either of the Apple bigwigs on record. This could see a similar move to what happened in 2012 with the iPad 3 and iPad 4 which at the time came under a lot of criticism from fans of the company.
If accurate the company will need to be careful not to alienate its supporters by introducing a new flagship device shortly after another one. The same dual release strategy does work well for Samsung but this is with two different smartphones so Apple could release a larger sized handset next year along with something around the same size it has now.
Do you think this will be a risky move by Apple or business sense?