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Apple breaks its own record, sells more than 10M new iPhones

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Apple has always been a company that tried to make its numbers, regardless of what figures we’re talking about, public; some analysts and competitors consider this bragging, other appreciate the transparency. Regardless which side you’re on, that what the Cupertino-based manufacturer did in the past, does, and will probably continue to do in the future. The latest numbers we’ve heard from Apple were referring to units of the new iPhones sold in the first 24 hours of pre-orders, and they looked good. Four million units combined of the iPhone 6 and iPhone 6 Plus is what Apple has reported, and now the company has more, up to date, figures to share with the world.

Of course, when it comes to Apple, we’re hearing about records. So is this press release, mentioning a new one. For the three days after the launch on September 19 — so basically this past weekend — Apple has managed to sell more than ten million units of the new iPhone. We’re talking weekend sales, and the numbers mentioned, while not broken down by model, refer to combined sales of the smaller iPhone 6, and the larger iPhone 6 Plus. The UK, US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, and Singapore are the countries where the two new iPhones are currently available, so this number only refers to these markets where the smartphones are up for sale, either online, or at brick-and-mortar stores. These numbers will continue to grow for these specific markets as orders are being honored, but come September 26, twenty additional markets will be added to the list of countries where the 2014 iPhone models will be available.

“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier. We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”, said Tim Cook, Apple’s CEO.

Source: Apple

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