Obviously Sony Ericsson wants their Sony Ericsson Xperia X1 mobile handset to be a great success, so they have taken the virtual route on marketing for the Xperia X1 by launching an “alternative reality thriller” which is centred round some mysterious guy known as Johnny X.

The Johnny X video is quite fast moving and to be honest seems to be selling this guy rather than the Sony Ericsson Xperia X1 (what is Sony Ericsson up to?) apparently more episodes of “Who is Johnny X” will be coming out, so if you want to view it go here.

Who is Johnny X…Who Cares?

Or check out another video below

Source — Pocket-Lint via Engadget