AT&T has done quite well out of having exclusive right to sell the Apple iPhone and have gained in excess of 7 million customers, and in the quarter ending 30th March about 70 percent of AT&T’s new wireless customers where for the Apple iPhone according to an article on businessweek
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So it is no wonder AT&T want to extend their exclusivity deal with Apple, but there is a possibility of that exclusivity being dropped so the iPhone can go with the likes of Verizon Wireless. This would mean the possibility of AT&T iPhone customers potentially being able to switch to other iPhone carriers.
On average, iPhone customers fork out $85 in wireless charges a month which is about double an average package, and then of course there’s Apple’s marketing prowess which could also be lost.
So it would seem AT&T have a bit of an Apple iPhone dilemma, as I’m not too sure what more AT&T could offer to keep hold of that important exclusivity deal.