The all new Apple iPhone OS 3.0 Software is being talked about a lot and why not considering today is the day when you will be able to download it, estimated time in the UK is between 4 to 6PM.

The software will be good because developers will see much more money; the in-app purchasing tool on the iPhone will increase sales thanks for app developers and of course will help Apple compete for top mobile software. The iPhone

3.0 includes a feature that will indeed make it a whole lot easier for users to make such purchases of its iPhone applications.

You should take a gander over on BusinessWeek for more information about Bait for Programmers, Potential Revenue Gains, Nickel-and-Diming Users and the reason behind why rivals should watch closely.

UPDATE: iPhone OS 3.0 is now live