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iPhone image dropped from T-Mobile campaign

I’m pretty sure that most know that T-Mobile is the only major carrier over in the United States that doesn’t offer Apple’s iOS smartphone; however recently T-Mobile used an image of an iPhone in a marketing campaign that invited people with an unlocked iPhone to come over to the carrier. But apparently T-Mobile has now seen the light and decided to drop the iPhone image.

According to the Wall Street Journal, the Marketing campaign by T-Mobile encouraged people with an unlocked AT&T iPhone to come over to the network and save 50-bucks on their smartphone bill, but according to TmoNews, T-Mobile sent out a memo stating the carrier could no longer use the iPhone image in their Bring Your Own Device campaign.

Apparently T-Mobile has decided to drop the iPhone image in favour of other AT&T smartphone pictures, however the program also features demonstrations iPhone units in stores, and that will not change according to a spokeswoman for T-Mobile.

The spokeswoman also said that dropping the iPhone image was also a natural progression in the campaign, and only used the image last month so they could capitalise on the excitement surrounding the release of Apple latest iOS

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smartphone, the iPhone 5, and also commented that she is unaware of T-Mobile having any direct communication with Apple over the their marketing campaign.

Word is when contacted about the matter spokespeople for both Apple and AT&T declined to comment on the subject, whilst the spokeswoman for T-Mobile stated that although the language seems strong, the intention was only to ensure sales reps switch out marketing material as per schedule.

The iPhone will work on T-Mobile, although the smartphone doesn’t the same functionality like when running on AT&T due to frequency differences, and most iPhones on T-Mobile connect over a 2nd-gen network.

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