The BlackBerry 10 operating system is hoped to be the stepping stone in helping the company halt the downward spiral of its market share and hardware sales. The US market is seen as an important marker in how the new platform is shaping up but it seems that all is not well as the BlackBerry Z10 price is slashed again with the device now being offered free.
Just over a week ago we heard how US retailer Best Buy had dropped the price of the BlackBerry Z 10 down to $49.99 when agreeing to a new two year contract on AT&T or Verizon Wireless. Now fast forward to today and this price has now reduced to a big fat zero for customers of AT&T.
It is not known if this is a limited time offer or a permanent price reduction but it comes after a BlackBerry shareholder called the launch of the device in the country a disaster. The move may just be a way to help shift units in preparation of a new device as rumours begin to emerge about the BlackBerry A10.
This could be the device that was getting CEO Thorsten Heins so excited about previously, but the coming months could prove pivotal in the company’s future existence. The BBM app for Android and iOS is now down to be released in September, but there are worries that this could impact sales of its devices even further.
The BlackBerry Z10 has only been available since March in the US though and begun life priced at $199.99 which is quite a big price drop in a short length of time. There has been a lot of praise for the handset and the operating system from early adopters, but the trouble is it seems that a lot of consumers are unwilling to give the platform a try and instead sticking to their Android or iOS hardware.
Will you now pick up a BlackBerry Z10 following this latest price cut?
Source: Best Buy.