According to an article on the guardian.co.uk, Virgin Media is planning on launching a mobile video on demand service for their mobile phones.

Apparently this move it to try and gain more of the United Kingdom’s 4m cable households to sign up for Virgin’s Virgin Mobile service.

Along with the launch of video on demand service, Virgin Media is also planning to launch a BlackBerry style email device and also join other networks which allow customers to receive updates via Twitter. Virgin expects to announce 2nd quarter results which will show the move has gained in excess of 50,000 extra customers to sign mobile phone contracts over the last 3 months.