Snow Patrol first interactive album for the Apple iPhone
The first artists to deliver an interactive album application for the Apple iPhone and Apple iPod Touch is to be Snow Patrol, ahead of their fifth audio album next month.
The app will be downloadable and will enable Snow Patrol iPhoner fans to access extra content which will include behind the scenes images, lyrics via the touch-screen of their iPhone, and artwork.
This marks the first time a music artist has made use of the Apple iPhone’s extra capabilities.
Liz Goodwin, product manager of Ploydor, says: “It will be an interactive element; a digital booklet that will take you into the videos and content. For fans it will be a real must-have, and the fact that they are the first band to do this gives us an additional angle for exposure.”