Motorola is to unveil recent advances in delivering rich media experiences via live demos at IBC 08, where the Motorola stand will offer the opportunity to customers to generate their own video content and then see it transformed and moved across the screens of various mobile phones.

Corporate vice president and general manager, Motorola Home & Networks Mobility EMEA, Joe Cozzolino, says: “Video creation and consumption are booming. Consumers demand access to video on any device wherever they are as the boundaries between TV, PC and mobile blur.”

Cozzolino goes on to add: “The ‘always on’ culture is redefining traditional programming and consumers want personalized schedules to fit their lifestyles. As a global leader in digital set tops, and with a rich history in video encoding and delivery of content on the move, Motorola is dedicated to enabling revenue generation applications and services that offer a rich personal media experience. We’re excited to show this in action at IBC this year.”

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