Telus and Sportsnet have joined together to launch the “MIKE Playoff Beard Challenge” promotion whereby the contestants sign up with 6 of their mates with the idea of entering a full hockey team. You can get an idea of what the promotion is all about by viewing the promo video which you can find below.

But basically what it is is the team that ends up with the bushiest beard by the end of the NHL playoffs wins the prize which is Telus Mike mobile phones for each winner, NHL tickets for each for next seasons Leafs, Flames, Senators, Canucks, or Oilers, and a 47 inch HDTV.

Great prize if you have a whopping bushy beard; anyway hit up the video and enjoy.