Is Apple iPhone Better for Mobile Advertising?
Apparently according to an article on emarketer, the Apple iPhone may just take mobile advertising up a notch as the word is iPhone users are more likely to recall mobile adverts than users of other mobile handsets.
Apparently figures show that iPhone users had higher rates of recall via all measured media types of mobile ads including SMS, mobile display, mobile TV, video adverts, audio, picture and video messages.
The iPhone was ranked as the 2nd highest selling smartphone in 09, and was ranked at number 1 in the second half of 08. So it appears the Apple iPhone is good for mobile advertising.