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Mobile Research Conference 2011 Keynote Speakers Announced

The Mobile Research Conference‭ ‬2011‭ ‬will be opened by Dr.‭ ‬Nathan Eagle of texteagle in central London on the‭ ‬18th of April.‭ ‬Dr.‭ ‬Eagle is an expert on mobile phones in emerging markets and is to‭ ‘‬share his passion and vision‭’ ‬on how mobile research can draw together such‭ ”‬brands,‭ ‬researchers and organisations such as the UN‭’ ‬closer to the experiences,‭ ‬behaviours and opinions of consumers in emerging markets such as Africa and BRIC.

According to the Virtual Press Office,‭ ‬Dr.‭ ‬Nathan Eagle,‭ ‬one of the world’s foremost experts on mobile phones in emerging markets and names as one of the top mobile phone developers in‭ ‬2008‭ ‬by Nokia,‭ ‬will outline how the ability to engage data via a mobile device has delivers a voice to in excess of‭ ‬2‭ ‬billion customers in developing countries.

Also making a keynote at the Mobile Research Conference‭ ‬2011‭ ‬will be the head of Global Media Research as Orange Advertising Network,‭ ‬Bruce Hoang,‭ ‬who‭ ‬is to reveal the details of Orange’s Mobile Exposure initiative which will deliver a look at mobile media usage throughout Europe.

Hoang says…‭”‬Asking the right person for feedback,‭ ‬at the right time and when they are in the right place is something mobile can achieve.‭ ‬But mobile research is not without its technological limitations today.‭ ‬If we can overcome these,‭ ‬the sky is the limit‭!”

The Chairperson of the Programme Committee,‭ ‬Dr.‭ ‬Liz Nelson,‭ ‬is quite excited at the line up and what topics will be discussed,‭ ‬saying…‭”‬Mobile research is bringing market researchers closer to consumers in many ways.‭ ‬From conquering geographical challenges,‭ ‬to getting feedback in real time,‭ ‬to reaching consumers in all manner of locations,‭ ‬there are some wonderful projects and methodologies being used by the innovators in the market research community.‭ ‬This event truly showcases the best of those with experts and pioneers from the commercial world and academia,‭ ‬MRC‭ ‬2011‭ ‬is going to be an event not to miss.‭”

Full details of the even will be announced by the‭ ‬24th of January which will include sessions on such things as mobile ethnography,‭ ‬mobile penetration and geo-location while showcasing how brands such as HELLO‭! ‬Magazine and BSkyB have leveraged mobile phones to engage consumers.

Image courtesy of Market Research Bulletin