Mobile Research Conference 2011 Keynote Speakers Announced
The Mobile Research Conferenceâ€ â€¬2011â€ â€¬will be opened by Dr.â€ â€¬Nathan Eagle of texteagle in central London on theâ€ â€¬18th of April.â€ â€¬Dr.â€ â€¬Eagle is an expert on mobile phones in emerging markets and is toâ€ ‘â€¬share his passion and visionâ€’ â€¬on how mobile research can draw together suchâ€ ”â€¬brands,â€ â€¬researchers and organisations such as the UNâ€’ â€¬closer to the experiences,â€ â€¬behaviours and opinions of consumers in emerging markets such as Africa and BRIC.
According to the Virtual Press Office,â€ â€¬Dr.â€ â€¬Nathan Eagle,â€ â€¬one of the world’s foremost experts on mobile phones in emerging markets and names as one of the top mobile phone developers inâ€ â€¬2008â€ â€¬by Nokia,â€ â€¬will outline how the ability to engage data via a mobile device has delivers a voice to in excess ofâ€ â€¬2â€ â€¬billion customers in developing countries.
Also making a keynote at the Mobile Research Conferenceâ€ â€¬2011â€ â€¬will be the head of Global Media Research as Orange Advertising Network,â€ â€¬Bruce Hoang,â€ â€¬whoâ€ â€¬is to reveal the details of Orange’s Mobile Exposure initiative which will deliver a look at mobile media usage throughout Europe.
Hoang says…â€”â€¬Asking the right person for feedback,â€ â€¬at the right time and when they are in the right place is something mobile can achieve.â€ â€¬But mobile research is not without its technological limitations today.â€ â€¬If we can overcome these,â€ â€¬the sky is the limitâ€!”
The Chairperson of the Programme Committee,â€ â€¬Dr.â€ â€¬Liz Nelson,â€ â€¬is quite excited at the line up and what topics will be discussed,â€ â€¬saying…â€”â€¬Mobile research is bringing market researchers closer to consumers in many ways.â€ â€¬From conquering geographical challenges,â€ â€¬to getting feedback in real time,â€ â€¬to reaching consumers in all manner of locations,â€ â€¬there are some wonderful projects and methodologies being used by the innovators in the market research community.â€ â€¬This event truly showcases the best of those with experts and pioneers from the commercial world and academia,â€ â€¬MRCâ€ â€¬2011â€ â€¬is going to be an event not to miss.â€”
Full details of the even will be announced by theâ€ â€¬24th of January which will include sessions on such things as mobile ethnography,â€ â€¬mobile penetration and geo-location while showcasing how brands such as HELLOâ€! â€¬Magazine and BSkyB have leveraged mobile phones to engage consumers.
Image courtesy of Market Research Bulletin