BT Global has signed a deal with CNBC to be the international sponsor of its weekly series, Collaboration Now. The five part series the debuted yesterday (13 October) will be shown across the USA, Europe and Asia, Donny Deutsch will be presenting the series that will be called The Big Idea with discussions on the importance of collaboration in the global business environment.

BT as part of the deal with CNBC will run next to the programmes five and ten-second BT branded spots along with 30-secons ads that will run until June 2009.

BT Global the communication service company will also advertise on the Global Market Update programme on CNBC in China. The BT campaign will include printed ads in CNBC European Business Magazine and a page for the show on CNBC.com

BT will also be the award sponsor of CNBC events, including Asia Business Leaders Awards and European Business Leaders Awards. CNBC will produce two web forums for BT, which will have a live stream in November from Gartner’s IT Expo in Cannes.

Source: brandrepublic