The Sony Ericsson marketing boffins have announced an advertising media first as Sony Ericsson teams up with Bauer Media’s lad’s magazine FHM. Yes that’s right; Sony Ericsson has teamed with FHM to create the first magazine campaign to make a mag entirely shot with a Sony Ericsson C905 Cyber-Shot mobile handset.

This five figure deal between Sony Ericsson and FHM will see the Sony Ericsson C905 creative advertorials in the December 2008 issue of FHM Magazine which is on sale as of now to target the festive season shoppers.

David Hilton, Sony Ericsson UK & Ireland Marketing Director, said: “This is an amazing opportunity for us show off the capabilities of our new phone. The audience and timing of this campaign is perfect for generating a buzz within the gadget-mad young men of Britain, just as their Christmas wish lists are being created.”

Source – mobile marketing magazine