Phones Review

Half of UK Would Ditch Landline For Mobile Says Survey

Under: Mobile Phones
Date: July 8th, 2011

The popularity of mobile phones continues to grow worldwide while the use of the more tradition landline continually declines, and when it comes to the United Kingdom, a recent survey shows that almost half of those surveyed would ditch their landline for good and just use a mobile phone.

The survey conducted by Burnside Telecom, polled 3000 UK customers and 52 percent intimated they would be willing to drop their landline in favour of going mobile whilst the other 47 percent were unwilling to ditch their landline.

Apparently of those unwilling to lose their landline, 73 percent with in the 65 and above age group showing that although fewer people rely on landlines and use mobile, there will always be a core traditionalist group who would want their landline intact.

Chief executive for Burnside Telecom Colin Aitken says, “This research emphasizes the continuing pace of evolution and increasing move away from copper and fixed line communications to mobile networks. Burnside Telecom is committed to a range of product and service development to delivery new solutions in numerous sectors including retail, telecare, construction, marine and transport environments.”

The research also found that the assurance of a constant battery supply with landline phones was top priority for 40 percent of consumers, and was followed by signal strength at 39 percent, something that was essential for 49 percent of people living in the Southwest.

Also apparently 20 percent of UK customers would like the portability of a mobile phone in a desktop handset, something that was popular with 24 percent of the 18 to 24 age group, something Burnside believes is down to the “disconnect between the functionality of a mobile phone and a multi function device which has been largely designed for SMS, email and web browsing.”

Apparently according to experts by the end of summer people will have spent an average pf 168 minutes on their mobile handset which will outstrip the quantity of minutes on a landline and apparently highlights the trend towards fixed to mobile convergence as consumer preference moves towards flexibility and mobility.

The thing with this type of survey is that in reality when considering how many people live in the United Kingdom, polling just 3000 doesn’t really give a true insight into how all of the UK feel a much wider survey would be required.

The other thing I can’t quite figure out though, and find somewhat puzzling, is if almost half of the UK would ditch their landline for a mobile phone, remembering its only based on 3000 people, why don’t they do so rather than saying they would?

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