iPhone 4S European market share down Android on the up
Apple’s latest and greatest iOS smartphone, the iPhone 4S may have boosted Apple’s market share in the United Sates and the UK when it was released back in October, but when it comes to the rest of Europe it appears the iPhone 4S isn’t doing too well and has failed to garner much interest in continental Europe.
According to the guys over at Phone Arena by way of Reuters, research company Kantar Worldpanel ComTech released data that showed falling prices of rival smartphones along with weakening economies are hurting Apple iPhone sales in Europe.
Global consumer insight director, Dominic Sunnebo says, that Apple’s new iPhone continues to fly off shelves in the run up to Christmas in the US, UK and Australia however that trend is “far from universal.”
Apparently in the United States Apple’s share rose from 25 percent to 36 percent whilst in the United Kingdom their share rose from 21 percent to 31 percent in the 12-weeks to the end of Nov.
But in Europe’s largest markets, Germany and France, iPhone share in Germany fell from 27 percent to 22 percent whilst in France share fell from 29 percent down to just 20 percent.
When it comes to the Android platform in Europe things are slightly different with Android market share rising between 46 and 61 percent. In Germany, that Android growth was driven by the Samsung Galaxy S II.
So there you go, it would appear that albeit the iPhone 4S being quite popular here, over the pond and in Australia, Android is becoming far more popular to iOS in Europe.
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