Phones Review

Powered by Android is now required at boot

Under: Android OS, HTC, Samsung
Date: March 29th, 2014

According to Russell Holly over at, Google has reportedly began mandating that devices using Google services include a “Powered by Android” logo to be present during the boot animation.

Both the Galaxy S5 and the HTC One M8 boot up with “Powered by Android” displayed on the splash screen and it now seems to other OEM’s will have to follow suit if they want access to Google’s Play Services going forward.

This whole “Powered by Android” reminds me of the “Intel Inside” that most desktop and laptop computers around the world carry, the branding certainly helped Intel become a household name, maybe Google are looking at what Intel have done and want that same level of recognition.

With companies like Samsung trying more and more to distance them the core Android experience and even fail to mention that the device runs Android, this seems like a smart move from Google, make sure that everyone knows that you’re using an Android device be it from HTC, Samsung or others.

What do you think, should Google require manufacturers to include a “powered by Android” logo or should it be an optional requirement?


powered by android

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