Motorola and Cisco invest in Amobee Media Systems

Word has come down from Amobee Media Systems that Motorola and Cisco systems have both contributed strategic investments in the company, joining prior investors like Vodafone, Telefonica and a few financial institutions.

This further investment news comes on the back of the new of the successful alliance with Telefonica and go-live deployments with Vodafone.

CEO of Amobee Media Systems, Zohar Levkovitz said: “Amobee is establishing a mobile advertising ecosystem to better serve operators. By engaging with Cisco, one of the most deployed vendors of operator solutions globally, and Motorola, a leading handset manufacturer worldwide, Amobee is creating the most complete mobile advertising solution enabling operators to deploy the most effective advertising offerings for their market.”

Amobee used a single telco-grade ad serving solution t dynamically insert relevant ads into all mobile entertainment and communications channels which included music, messaging, video, games and WAP.

Source — INO.com

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