LG Electronics official global partner of F 1

As of January 2009 LG Electronics will become both technological and global partner of Formula 1 announced LG, and as part of this agreement with Formula 1 LG will hold marketing rights as the Official Consumer Electronics Mobile Phone and Data Processor for Formula 1.

Chief marketing officer of LG Electronics, Dermot Boden, says: “Formula One represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand. We feel the excitement and electricity of F1 is unmatched by any sport, and we feel the same passion and energy here at LG.”

Because of signing the agreement with Formula 1, LG will have branding on the official live timing device and will get to market numerous Formula 1 branded merchandise, so expect to see an F1 LG mobile phone hitting the arena sometime soon.

Source — pocket-lint

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