Can Palm really take on Apple creative mind as SVP?
A new Senior Vice President of Brand Design is now at Palm (NSDQ: PALM). Meet a 2 time Apple (NSDQ:AAPL) employee Jeff Zwerner, given the task of helping shape Apple’s design visual.
Palm aims to take on Apple and the iPhone, Jeff Zwerner has brought his skills as a Creative Director and Senior Art Director for Packaging to Palm’s table. Palm’s Pre-maker has been on a hiring period recently, picking up former Apple employees to stock its executive ranks and engineering.
While Palm carries on to redefine itself as a contemporary and hip smartphone manufacturer, Palm are most likely to see more Apple employees. Zwerner should help guide the Palm brand with a sleek and attractive Palm Pre.
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