Cool Debate: Should Nokia still buy Palm?
Strange but why does Nokia seem to struggle so much in the US, the home of capitalism?
With around 40% of the market it is quite surprising that Nokia are struggling in the US. Outlined in an essay called ‘What Nokia should do’ are some ideas from market analyst Frost and Sullivan, which has been penned by the firms wireless and mobile VP Gerry Purdy.
He claims that Nokia’s poor performance is down to US market design principles and points out that Nokia phones all use the same font on the display, the same font used in marketing literature. Although not sure of the reason the font is not attractive to people in the US. For more information please visit mobile-ent.biz/news