Sprint Officially Unveils Multi-brand Prepaid Strategy

Back in late 2009, Sprint brought together the experience and resources of Virgin Mobile USA and Boost and has since been developing their multi-brand prepaid strategy, and Sprint has now officially unveiled their comprehensive multi-segment approach to the prepaid marketplace.

Dan Hesse, Sprint CEO has stated ”Our approach to the prepaid market can truly set us apart from the competition with tailored offers that will address specific needs in this growing market.”

The president of Sprint’s prepaid group, Dan Schulman has said that prepaid moves to the forefront of the wireless industry this year and that in the US, in Q1 in excess of half of the mobile gross additions selected prepaid and predicts that about 70 percent of the net adds in 2010 will pot for plans without contract.

Apparently Sprint’s portfolio of prepaid will initially be driven by 4 brands an each will be focused on a “specific audience.” Schulman added that the prepaid market has changed dramatically with customers across a wide range of lifestyles and demographics are demanding a varied range of mobile phones, plans and features tailored to their requirements.

As of May 12th, Virgin Mobile will launch 3 new “Beyond Talk” plans, a $25 plan for 200 minutes and unlimited text, email, web and data; a $40 plan offering the same but with 1200 minutes and a $60 plan offering unlimited as above but also unlimited voice and for the first time can add BlackBerry service data for $10 a month. For all the details head on over to the Sprint website.

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