UK is Mobile Social Networking Hungriest Says Survey
Apparently we in the United Kingdom really enjoy accessing social networks via our mobile phones according to a new survey that reveals the UK is the European leader when it comes to mobile social networking.
Today, the world’s largest market research company, TNS launched TNS Mobile Life 2011, which is the result of over 25000 hours of interviews with more than 34000 consumers in 43 countries and aged between 16 and 60, and said survey shows that when it comes to social networking via mobile, Britain is the highest raked Western country with in excess of 11 million people accessing social networks whilst on the move.
TSH Technology group director, Stephen Yap says…“TNS Mobile Life 2011 reveals how mobile technology is transforming the lives of Britons at an unprecedented pace. With social networking emerging as a killer application, mobile content and applications have never been more important. Handset makers and operators take note: it’s no longer just about the device or the network, but rather what people are doing and downloading.”
According to the survey 16 percent, or 5.5 million Britons access social networks every day from their mobile and apparently that figure will continue to rise as 41 percent of UK mobile users aren’t social networking via their mobile are interested in doing so.
When it comes to downloading apps, the UK again leads in Europe with 31 percent, downloading games with 26 percent and watching social video with 29 percent.
However, apparently when it comes to the tablet world even with the recent launch of the Apple iPad 2 in the UK, Britons interest in tablets is somewhat less than other European countries with just 17 percent interested in purchasing a tablet compared to 31 percent of Asia and 28 percent of Europe.