It’s not enough for two smartphone giants in the mobile space to be going after each other blood over patent infringements as it appears there is somewhat of a dispute over who has the worlds thinnest smartphone, Apple or Samsung, with Apple recently claiming that the iPhone 4 is the world’s thinnest smartphone in an advert for the iOS smartphone and a complaint was made to the Advertising Standards Authority.

Thus according to an article over on Pocket Now by way of The Guardian, the ASA stepped in to sort out the issue of which maker has the slimmest smartphone and getting out their measuring tape have come down on the side of the iPhone 4.

Apparently the thinness dispute was between the iPhone 4 and Samsung’s flagship smartphone the Samsung Galaxy S II, and although in part the Samsung Galaxy S II is thinner than the iPhone 4, its thinnest area being 8.71mm the Galaxy S II hump makes it 9.91mm while the iPhone 4 is a uniform 9.33mm.

Thus the ASA has ruled that “because the iPhone 4’s thickest point was thinner than the thickest point of the Samsung Galaxy S II,” the complaint has been dismissed and the iPhone 4 can lay claim to being the world’s thinnest smartphone.

Not that it really matters to the consumer anyway as I’m pretty sure the thinness or thickness of a device doesn’t sway their decision in any way to purchase a handset, but for the smartphone makers is does seem to be that size does matter.

No doubt when designing future smartphones some will be looking at snatching that thinnest crown from Apple sooner or later, but lets face it there’s a limit to just how thin you can get a handset.