Word has come down from Amobee Media Systems that Motorola and Cisco systems have both contributed strategic investments in the company, joining prior investors like Vodafone, Telefonica and a few financial institutions.

This further investment news comes on the back of the new of the successful alliance with Telefonica and go-live deployments with Vodafone.

CEO of Amobee Media Systems, Zohar Levkovitz said: “Amobee is establishing a mobile advertising ecosystem to better serve operators. By engaging with Cisco, one of the most deployed vendors of operator solutions globally, and Motorola, a leading handset manufacturer worldwide, Amobee is creating the most complete mobile advertising solution enabling operators to deploy the most effective advertising offerings for their market.”

Amobee used a single telco-grade ad serving solution t dynamically insert relevant ads into all mobile entertainment and communications channels which included music, messaging, video, games and WAP.

Source – INO.com