Apple iPhone Faithful More Loyal than Others, Surprised?
It probably doesn’t come as that much of a surprise but according to a new survey conducted over in Germany, smartphone users aren’t that loyal to a mobile phone brand if a device doesn’t suit their current needs.
According to an article over on Information Week by Eric Zeman, the survey results show that just 1 in 4 smartphone users actually plan on sticking with their current operating system, although as probably expected so not much of a surprise the iPhone faithful come out tops for loyalty with 59 percent sticking with iOS.
Grabbing second place in the loyalty survey is Research In Motion’s BlackBerry with 35 percent opting to stay with BlackBerry while Android comes in at third with 28 percent with Nokia grabbing 24 percent for the Symbian platform, and trailing at the back is the new Microsoft Windows Phone 7 platform with 21 percent.
Strangely enough though there’s not a mention of HP/Palm and webOS. The lead analyst of the survey, Ryan Garner spoke to Reuters saying…”Loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level. If a phone doesn’t do what it says it will do or what the owner hopes it will do, the maker will lose loyalty.”
So are our readers loyal to their brand OS, are you one of the iOS faithful, Android faithful, BlackBerry faithful or Symbian faithful, or have you jumped aboard the Windows Phone 7 express, and if so do you intend remaining faithful to your platform or will you switch when needs be?