1.5m downloads for Android & iPhone Official Adele app
On both the Android an iOS platforms certain applications capture the public’s imagination and prove to be highly successful such as the likes of Angry Birds and Temple Run. It’s not just popular games that prove to be successful as the official Adele application has been downloaded over 1.5 million times on the Android and iPhone platforms.
Adele has sold almost twenty million copies of her album 21, but as The Guardian is reporting the singer has also seen success on Apple’s and Google’s application stores. The achievement was recently announced in London by David Emery, who is head of marketing at Beggars Group, the parent company of Adele’s label XL Recordings, and mentioned it was especially doing well on the Android platform.
The application was first released back in September last year on the iPhone, with the Android version coming mid-way through last month, and is a fairly standard application that features news, photos, tour dates, song previews.
There is also a social media section that allows users to upload comments and photo postings, and Emery stressed the application was aimed more at being a communication platform compared to selling music and tickets, and sits alongside the official website and Facebook and Twitter channels.
Users have liked the social side to the application with a number of fans using the app on an hourly basis, and it features a leader board that ranks users activity within the app. The user at the top has 386,000 points and has made 6,600 comments with 6,540 fan wall posts.
It is obvious the applications success can be put down to Adele’s popularity around the world, and there are not many artists who can currently compete with it. The application will continue to engage with users for the end of the 21 campaign and with whatever comes along next from the artist.