HTC One X sales not as successful as hoped for
The HTC One X was a much-awaited Android smartphone featuring an NVIDIA quad-core processor (Snapdragon dual-core for the US) and as such garnered a huge amount of attention on release. Although this looked set for phenomenal sales, and indeed seems to have been flying off the shelves where available, we now hear that the HTC One X has not been as successful as hoped for.
The HTC One X is a high-end smartphone with top-notch specs but its launch on AT&T in the US was delayed following a customs issue although it is already available from Sprint as the HTC EVO 4G LTE. However, despite HTC’s new One Series of handsets being well received, and in particular the flagship HTC One X, it seems that HTC have hit a rocky road in terms of sales. During 2011 HTC achieved six consecutive months of increased revenue but news now tells us that even with the big launch of the HTC One X, HTC has reported a consolidated sales drop of around $1 billion in May, that’s around 26.13% down on the same month last year.
BGR reports that a one-time write off of last year’s inventory plus lower sales than forecast in the US and Europe has led to HTC cutting second quarter revenue targets to $3.03 billion, down by 13.3% from its original forecast of $3.5 billion. However it was noted by analyst Mike Walkley of Canaccord Genuity in a note to investors today that the delay in US customs for the HTC One X led to less Q2 sales than expected as well lesser sales than expected in Europe. On a more positive note Walkley also pointed to strong HTC EVO sales on Sprint and an expectation of HTC One Series sales in Q3 as encouraging.
Because of HTC cutting its second quarter revenue targets Walkley’s guidance on the company has lowered although he does stick to a Buy rating on HTC stock. Are you surprised that the HTC One X doesn’t appear to have met expectations for sales? Maybe you’re still waiting for the AT&T variant to become available? Let us know with your comments.