Phones 4U urban boot camp & Galaxy S4 fitness


Unique city workout starting from 21st May, to celebrate the health and fitness benefits of the new Samsung Galaxy S4, will get you beach ready in just 6 weeks

To celebrate the launch of the new Samsung Galaxy S4 and its numerous S-Health and wellbeing features, Phones 4u is upgrading its CUSTOMERS as well as their mobile phones by partnering with fitness guru and trainer to the stars, Ricardo Macedo, to devise a unique new urban boot camp that will take place twice a week in London offering an intensive 60 minute workout for free.

The bespoke boot camp is the first of its kind, using the iconic urban landscape of London as a workout playground. It focuses on upper and core body exercises, as well as introducing some basic Parkour — the physical discipline of training to move freely over urban terrain using only the abilities of the body, principally through running, jumping, climbing and quadrupedal movement.

Developed by Ricardo Macedo, regular trainer to super-toned celebrities like Girls Aloud and JLS, the Phones 4u urban boot camp is designed to push participants to the limit and achieve maximum results in minimum time, with all the results tracked by the S-Health app on the latest tech gadget, the Samsung Galaxy S4.

The boot camp will run for a six week period every Tuesday and Thursday from 21st May until Thursday 4th July. The one hour sessions will start at 6.30pm from the gates of the Tower of London, taking participants on a 4.2km workout consisting of warm-up lunges, plyometrics exercises, upper and core body exercises, parkour using rocks, walls and gates, and culminating in a sprint to the Millennium Bridge steps which will be used for a final full body blast before crossing the finishing line at Big Ben.

Ricardo Macedo, comments: “With the British summer time finally approaching, I’ll be working hard to get participants of the Phones 4u urban boot camp beach-ready! Over the years, London’s parks have been used as the location for various boot camps but this session is unique in the way that it uses the urban landscape to tone the body. The programme has been designed to get your muscles exerting maximum force in as short a time as possible, with the goal of increasing both speed and power. The parkour moves will fuse both mental and physical abilities as participants will need to be constantly thinking on their feet and anticipating what will come next to know the best way of moving and adapting their bodies to the challenge.”

Ricardo adds: “We’ve seen big trend in fitness recently for people using their smartphones to track the physical activity they are doing and their overall health and wellbeing. The Samsung Galaxy S4 has some great health and fitness features that track your workouts, step count and daily food and calorie intake among many other things, and I think it’s a great way to keep fitness at the forefront of peoples’ minds. I anticipate those taking part in the Phones 4u urban boot camp will burn 800 calories per session.”

The new urban boot camp has been created following research which reveals that 87 per cent of those polled feel that the gym can get boring, with a further 31 per cent of disgruntled Brits stating that they don’t always get value for money out of their gym membership. Instead it seems that Brits are more likely to exercise if it’s free (81 per cent), and if it lets them enjoy the fresh air outside instead of being in the confines of a gym (71 per cent).

To register for your chance to win a place on the Phones 4u urban boot camp with trainer to the stars himself, Ricardo Macedo, please visit www.Facebook.com/Phones4u. Registration opens on Friday 10th May.

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