The big day has (almost) arrived, and although the vast majority of Amazon’s 2018 Prime Day deals in the US are technically not live yet at the time of this writing, you can get an early start by purchasing the e-commerce giant’s own hardware at some deeply discounted prices.

We’re talking heavily marked-down Fire tablets, Kindle e-book readers, Fire TV video streaming devices, Echo smart speakers and more, all available cheaper than ever before for Amazon Prime members.

Basically the entire Fire tablet family (with the exception of the all-new Fire HD 10 Kids Edition) is on sale today and tomorrow only, with the entry-level 7-inch model fetching a crazy affordable $29.99, down from an already low $49.99 MSRP.

The 16GB Fire HD 8 moves into the $50 slot after a cool $30 reduction, while $99.99 currently buys you a Fire HD 10 with 32GB internal storage space. The Kids Editions of the Fire 7 and Fire HD 8 are also part of this early Black Friday-style deal bonanza, setting you back $69.99 and $89.99 respectively. You can also bundle the Fire HD 8 with an all-new Show Mode charging dock and pay a total of $79.99 instead of $109.99, not to mention even greater discounts available for those interested in buying the Fire 7, Fire HD 8 or HD 10 in bulk.

Don’t forget this is merely the beginning of a Prime celebration set to run for (over) 36 hours, and naturally, plenty of exciting special offers are to be expected as far as smartphone buyers are concerned too.